Action Fitness Norwich

Am I the trainer for you?

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It's time to stop relying on search engines and start finding your own way to achieve long-term weight loss. As a health coach, I have helped over a hundred parents lose fat and keep it off by doing exactly this!

My coaching approach prioritises your needs and preferences and is not a mere temporary solution or a restrictive diet plan. With my guidance, you can lose weight in a way that you truly enjoy!

No more banned foods, no more feeling guilty for indulging in your favourite treats like chocolate or pizza, no more seven-day workout sessions, and no more disappointment when your results don't last.

My coaching will teach and guide you to achieve your goals while allowing you to enjoy your life to the fullest!

"I understand that parents are always busy because I am one myself!"

As parents we are always busy, so I understand that it's important to make it easy for you to reach your goals instead of overhauling your entire life. With my coaching, you can reach your goals with ease and this time, make them last for good!

Are you tired of going on diets every time there is a special occasion, holiday, or New Year's resolution? By following my coaching approach, I provide you with the necessary tools and knowledge that helped more than 100 parents achieve their desired body without using any yo-yo, fad or gimmick diets.

Craig Jackson - Fitness & Nutrition Coach

Nutrition Advice

You will receive personalised nutrition targets that help you achieve and maintain your weight goals throughout without relying on restrictive diets.

Accountability Check-ins

Stay motivated and on track with my accountability check-ins.  I will answer your questions and provide the support you need to achieve your goals.

Habit Tracker

Let my habit tracker be your guide to help you make small changes that will have a big impact onn if it's challenging to stay committed to your goals. your health and confidence, eve

Personal Training Norwich

Best Training

My workout programs are tailored to your preferences, experience, and needs, ensuring lasting results regardless of your skill level.

Unlimited Support

You can message me anytime, day or night, with any questions related to health, fitness, nutrition, and mindset. 

Years of Knowledge

Many people fail to lose weight due to misinformation or lack of understanding about weight loss and exercise. Often they end up overdoing it and exhausting themselves, causing them to give up.

Where do I work from?

I have built a fully functional private gym studio space in Old Catton and also work out of Complete Fitness Norwich.  

If you are someone that feels self-conscious in the gym, there will be no one there to distract or make you feel uncomfortable in my Catton space, or if you would like to feel great in a gym, join me at Complete Fitness.


Karen Fulcher

I have lost 25 kilos and feel much fitter, clothes are fitting better I have more confidence to wear better fitting clothes and not just loose stuff to cover me up!!! Most of all I am happier in myself.


I have noticed a big improvement with looking leaner which was my number one goal! The byproduct of that meant I have lost some weight so that definition can shine through which I'm also happy about! I'm looking healthier and feeling happier!

Emma Frost

Do it! I thought I had to find more time to workout but actually I just had to find a more effective and efficient way to use my training and Action Fitness has shown me how. Without this guidance and support I would not have seen such good results from my time or found such strength again after having the children.

Elaine Parsley

Honestly hand on heart, you have changed my life completely. I really don't believe I would be this far forward in my recovery (if at all) if it weren't for Action Fitness, your plan and your support. Starting this programme has given me focus, regained confidence in what I can do and most importantly accountability. It may be hard for people to understand how strength and mobility are SO fundamental to your mental health and physical health - until it's taken away from you.

About me

I have been in to fitness for the past 24 years and originally qualified as a fitness instructor in 2003.  
At this time I took the qualification so I could understand fitness for my own personal training whilst I pursued a career in finance.

In 2010 I became a father and took a career break to be a full time Dad.  My fitness slowed down which took its toll on my physical appearance, general fitness levels and my mental wellbeing.  

After developing sleep problems, I decided to get back into fitness, I got back into training, learning, researching and re-sat all my fitness instructor, personal trainer exams + more.  

I also featured in Muscle Food’s tranformation stories and decided to change career to where my passion always was… FITNESS.

Let me help you reach your goals


  • CIMSPA Registered
  • Gym Instructor Level 2
  • Personal Trainer Level 3
  • Corrective Exercise Specialist (CES)
  • Pre/Post Natal Exercise & Nutrition
  • Precision Nutrition Lvl 1 Coach
  • Olympic Weightlifting Coaching Lvl 1
  • Gymnastics Course Lvl 1 (CrossFit Approved)
  • Exercise Referral Qualification (Previously GP Referral)
  • Indoor Cycling Certificate
  • Level 1 Watt Bike Award
  • Boxing4Fitness Activator Course (Active Norfolk)
  • PN - How Do We Change Our Behaviour

How much does coaching cost?

"How much is it?"  is the question most people ask when looking for a coach. It's also frustrating when coaches don't tell you the price upfront. But with my coaching, you don't have to worry about that. 

A typical personal trainer in a gym will charge you between £45 - £65 for an hour of their time, and that doesn't even include nutrition advice, habit formation, weekly feedback, and check-ins. With me, you get all of that and much more for £45 per week online only and £64 per week with in person sessions at my space or Complete Fitness Norwich. 

You can pay weekly or monthly, and no minimum commitment is required. 

So you can keep doing what you've always done or invest in a healthier, fitter, and more confident version of yourself, with me.   The clients who do the best commit to the plan and stick with it, making it their way of life. 

I'm an upfront honest guy and I'm not interested in tricking you into a lengthy contract and never letting you go.  I want you to see the results for yourself. 

That's why I offer a 100% no-questions money-back guarantee in the first 14 days. If you don't like it, you don't pay a single penny. 

My clients come in looking to lose weight but leave with much more. They never have to worry about gaining a few pounds or searching for the next fad diet again.

Any questions my inbox is open or you can book a call.

You can get started right away via links below or if you would like to have a chat with me, send me an email or book a call.

Online Pay Weekly

  • Online Coaching direct with me via my exclusive app
  • Custom Training
  • Custom Nutrition
  • Progress Check-ins With On-Tap Support & Guidance
  • Full Fitness Audit
  • Over 300 Recipes & Guides
  • Exercise Form Feedback
  • Habit and Goal Feedback/Advice
  • The Structure You Need To Feel Great.
  • 14-Day Money Back Guarantee
  • Payments taken weekly - £45

Online Pay Monthly

  • Everything included in the weekly, just billed monthly, and a bit cheaper
  • Payments taken monthly - £190

Hybrid Pay Weekly

  • Online & In-Person Coaching
  • Custom Training
  • Custom Nutrition
  • Progress Check-ins With On-Tap Support & Guidance
  • Full Fitness Audit
  • Over 300 Recipes & Guides
  • Exercise Form Feedback
  • Habit and Goal Feedback/Advice
  • The Structure You Need To Feel Great.
  • 14-Day Money Back Guarantee
  • Payments taken weekly - £64

Hybrid Pay Monthly

  • Everything included in the weekly, just billed monthly, and a bit cheaper
  • Payments taken monthly - £275

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